𝕏 / Twitter Marketing Tools: Top 12 to boost your profile (2025)

In 2025, developing a Twitter marketing strategy is essential for most businesses that want to remain top-of-mind with their audience and users.

Twitter is a powerful marketing tool on its own, but there are also many Twitter marketing tools that greatly help small, medium, and very large businesses to reach and exceed their goals.

Since Elon Musk took over Twitter, many brands have flocked to the platform to engage with users who share their values.

These brands are leveraging automation and different tools to take their Twitter marketing efforts to new heights.

In this article, we tell you which are the best marketing tools for Twitter, free and paid, with which you will surely be able to improve significantly the authority of your profile and the benefits of your business through the social network.

Tools for follower growth, for scheduling your posts, for Twitter analytics, and much more!

Ready for the adventure?

Let’s get started! 🚀

Best free and paid Twitter Marketing Tools to grow your account 

Here is a list of great marketing tools for Twitter of various kinds. You’re sure to love this mix.

1. Owlead

The first marketing tool for Twitter is Owlead.

It may be a bit vain, but the first place has a very clear reason.

Owlead is the only tool on the market today focused on providing AI-powered recommendations to help you connect with real, quality followers.

With Owlead, you can increase followers for your Twitter profile or profiles, but users will be interested in your product, your profile, or the niche in which you stand out or want to stand out.

This is achieved thanks to the fact that you will create your own campaigns according to your own requirements and using Owlead’s powerful filters.

When putting together Twitter marketing plans, Owlead’s features are important for businesses wanting to make the most out of X.

To get followers with Owlead, the process is straightforward.

You connect your Twitter account to Owlead and create one or several campaigns indicating reference accounts or competitors in your sector.

Owlead will recommend accounts to follow from those followers, and those users, seeing that you are an account that talks about a topic that interests them, will follow you back to a greater or lesser extent.

It has a 15-day free trial, so you can check that all this is true.

Forget about buying fake accounts to increase the number of followers and that your publications do not even reach two likes. With Owlead’s real followers, you can build a powerful brand and create a community.

Owlead also provides additional features for mass unfollowing, allowing you to effectively manage your account while promoting yourself to users on X.

2. Hypefury

Another potent tool to boost the marketing of your Twitter account is Hypefury.

It is a content management tool, and in a nutshell, it will allow you to schedule your content to be published on Twitter.

At the same time, it has many features that make it super powerful.

The interface is very user-friendly; you can also analyze the metrics of your tweets, moderate drafts created by other accounts before they are published on your profile and much more.

One of its most vital points is that you can create automation based on a user’s reaction to your tweet.

For example, you can create a publication in which all those who give RT or like will automatically receive a DM with a discount coupon, an offer or a gift.

It is also a beautiful tool for selling and making money on Twitter, since it allows you to automatically create tweets announcing the end of an offer in X amount of previously established minutes.

3. Tweet Hunter

It shares many similarities with Hypefury, but one thing sets it apart from the competition as a Twitter marketing tool.

It’s been around for a few years now, long before the buzz around ChatGPT, which allows you to create viral tweets and threads with its artificial intelligence.

Obviously, not all the tweets it creates are crazy, but many of them are great, and you only have to tweak them a little to send them straight to the network.

With Tweet Hunter, you can also get inspiration from a library with hundreds of thousands of viral tweets, so you can capture the attention of the Twitter community and offer a product or service in the most original way.

Scheduling tweets, creating them through artificial intelligence, and automating processes are just some of the key advantages offered by this powerful Twitter marketing tool.

4. ChatGPT

Now, yes, the first marketing tool for Twitter that is not specific to Twitter.

I’m sure you’ve already heard a lot about ChatGPT, and it’s undoubtedly a very useful tool in many ways to boost your profile.

This conversational artificial intelligence tool will allow you to create sales scripts, tweets or threads, offers, ads and whatever else you ask it to do for your business on Twitter.

If you talk to ChatGPT, it can recommend plans to follow to focus on a launch, for example, or give you ideas and a plan to follow to expand your business one step further.

The functions are endless, and you should start talking to him to be amazed at how much easier he will make your life.

5. Google Trends

Twitter analytics are a fantastic way to better understand your community, but it’s also important to stay updated on what’s trending beyond Twitter Spaces and niches.

This 100% free tool from Google will allow you to analyze the trends of any keyword anywhere in the world and compare them with others.

It is an extremely useful tool to know if the product, service or topic you are interested in is growing or is the chronicle of a death foretold.

With this, you will know if publishing on a particular topic will bring you customers and interaction or if it is something that no one is interested in anymore.

6. Twitter Analytics

A free Twitter marketing strategy tool that is proprietary to the platform.

It is a simple tool, but not for this reason, it is not very useful.

In fact, without spending a penny, you will know how your account and tweets are performing.

If you gained followers, if you increased impressions and interaction, your best tweets and comments and, of course, if you fell instead of growing.

Bonus: Mixing Twitter analytics with Grok AI is the latest hot trend in Twitter marketing to increase your reach on X.

7. Twitter Lists

The second Twitter marketing tool native to X is Twitter Lists.

They are very useful to have all the accounts you want to follow and get inspiration from in one place.

You can create a Twitter list with all your competitors and another list with reference accounts that talk about important topics for your business.

As many lists as you want and ordered as you wish.

8. Buzzsumo

Buzzsumo is a handy tool to search for trends and find influencers to help you boost your Twitter account.

If you are out of ideas to promote your business on X, this Twitter marketing tool will help you find inspiration or find someone who can promote your product and offer it to their community.

It’s a tool with multiple plans that can be adjusted to suit businesses of all types and sizes.

9. Twitter Ads

These days Twitter ads have gained significant traction as a top-notch way to promote a brand on the platform.

They’re now a must-have in a Twitter marketing strategy, especially if your audience is mostly male or if you’re involved in OnlyFans or the crypto scene.

If you have in mind to test content, start selling a product or see the audience response to a particular type of publication, then ads will pave the way.

You don’t have to be an expert to implement a Twitter campaign, as Twitter Ads is very user-friendly.

If you have never used this ad platform, it is time to try it.

10. Buffer

One of the most complete and outstanding marketing tools for Twitter and other social networks is Buffer.

It will allow you to manage the interactions of all your profiles in one place and schedule content for all of them.

It is a perfect tool for users analytics and will allow you to know in detail how your tweets have performed in recent times.

It also allows you to create landing pages in seconds to drive traffic to it and get customers or sales.

For Twitter marketing goals, it is a tool that does not fail and allows you to manage everything from one place.

11. Hashtagify

It is a fascinating tool to analyse the power a hashtag or trend can have.

But the best thing is that it allows you to find hashtags that are trending worldwide, offering you complete metrics about them.

With this, you can include exciting and trending hashtags to add to your publications and increase their reach.

By sharing trending content, you can increase the engagement rate of your Twitter account.

You will also find interesting ideas on which to base your next posts.

12. Jasper

Jasper is undoubtedly the most powerful AI tool available today; even before ChatGPT, it was the best-known tool in the industry.

The advantage is that Jasper allows the creation of AI content through hundreds of templates.

So you can create ads, tweets, headlines, product descriptions, emails, and even articles from scratch almost effortlessly.

When developing a Twitter Marketing content calendar, Jasper can become your best ally.

It is the perfect tool to help you with the content of your publications and make them much more persuasive and exciting.

13. Planable

Planable is great for users and teams to plan and schedule their Twitter posts in a simple calendar view.

You can approve posts in a step-by-step way that’s way more fun than it sounds—think of it like an assembly line, but less tedious.

Plus, you’ll feel good about scheduling posts with a clear green light.

It’s also great for keeping everyone on the same page, thanks to features like commenting and getting real-time feedback right in the platform.

Planable also helps you track how your content is doing, making it easier to nail your Twitter marketing efforts.

14. Audiense

If you’re looking to get to know the different types of users who follow you, Audiense is definitely worth checking out.

It’s an AI-powered tool that dives into Twitter analytics and gives you solid insights about your audience—like their demographics, interests, and what they’re into so you can grow your community. 

You can easily break down your audience into segments, spot key influencers, and see what conversations are buzzing on social media.

With Audiense, you can tweak your Twitter marketing plan and tailor your content for specific groups while finding ways to engage more effectively.

Plus, it works with other social media platforms like Instagram, Threads, and TikTok.

15. Keyhole

Keyhole is great for checking out how your Twitter posts are doing and how your account is performing overall.

You can see how many tweets you’ve sent out in a certain time frame, along with all the engagements they’ve gotten—likes, clicks, retweets, and more.

It’s a perfect to verify if your Twitter marketing plan is working.

Keyhole also lets you keep an eye on what your competitors are up to and measure how well your social media strategies are actually working.

16. Mention

Wouldn’t it be great to have a phone on Twitter that records everything happening?

It’s super handy for social media platforms.

That’s where Mention comes in.

It keeps an eye on the chatter about your brand, your competitors, or any keywords you care about across Twitter and other online platforms.

You’ll get real-time alerts, so you can jump in and respond to comments or join conversations that matter to you.

Plus, Mention helps spot potential influencers who can work with your brand.

17. Birdy

When you’re working on your Twitter marketing plan, adding UTM tags to the links in your bio can drive more traffic to your site and increase your lead generation. 

A solid profile makes a big difference.

That’s where Birdy comes in.

It lets you A/B test different versions of your Twitter account profile to see which one works better.

Setting it up is easy, and you can mix things up with your bio, profile pic, name, and other profile details.

Conclusions

Twitter is a great social network to sell products, services, courses and advertising as an influencer.

It is one of the fastest and cheapest ways to generate revenue with little investment.

These Twitter marketing tools are ideal for every Twitter account to boost the marketing of your profile and thus achieve the goals you set at the beginning of the year.

With Owlead, you can exponentially increase your number of followers and your community; with Hypefury or Tweet Hunter, you can program and create attractive content, and with ChatGPT, Twitter Ads and Buzzsumo, you can give your profile an extra boost.

We hope you find this content helpful and that you can use these tools to succeed on Twitter.

Have you used any of these tools before? Which others do you recommend?