The ability to go viral on Twitter is a coveted achievement that can skyrocket your reach, boost your visibility, and amplify your message.
But how exactly can you make your tweets go viral on this platform?
In this guide, we will provide valuable insights and practical tips on how to go viral on Twitter, allowing you to maximize your reach and engagement.
What Does It Mean for a Tweet to Go Viral?
Before we dive into the strategies, it’s important to understand what it means for a tweet to go viral.
A viral tweet refers to a post that spreads rapidly and extensively across the platform, capturing the attention of a large audience.
How to identify a viral tweet?
Well, a viral tweet is characterized by a significant number of likes, retweets, replies, and overall engagement.
Additionally, it creates a buzz and gets people talking about it.
Going viral on Twitter can result in widespread visibility, attracting followers, and people asking who you are and what you do so get ready for that.
Advantages of Viral Tweets
Viral tweets offer numerous advantages for individuals and businesses seeking to make an impact on social media. Here are some key benefits:
- Increased Reach and amplify brand awareness: Viral tweets can reach a massive audience beyond your followers, significantly expanding your reach and introducing your brand to a broader audience.
- Enhanced Engagement: Viral tweets generate high levels of engagement, fostering meaningful interactions and growing a loyal community around your brand.
- Opportunities for Viral Tweet Marketing: Viral tweets can be leveraged for marketing purposes, driving traffic, increasing sales, and attracting partnerships or sponsorships.
- Potential for Content Virality Across Platforms: Viral tweets can be shared on other platforms, amplifying your message beyond Twitter’s reach.
- Networking and Collaboration Opportunities: The attention garnered by a viral tweet opens doors for networking, partnerships, and collaborations.
While going viral on Twitter has advantages, you must consider managing increased attention and potential controversies while maintaining content quality and consistency.
Are There Some Disadvantages?
While going viral on Twitter can offer many benefits, there are also potential disadvantages to consider:
- Increased scrutiny: A viral tweet can attract intense scrutiny and criticism, potentially damaging your brand’s reputation.
- Negative feedback: With increased attention, comes a higher likelihood of negative feedback or criticism, which can be difficult to manage and respond to.
- Difficulty sustaining momentum: Viral tweets generate short-term attention, but sustaining that momentum and growing your audience can be challenging.
- Time-Consuming: The process of creating and promoting a viral tweet can be time-consuming, potentially taking away from other essential tasks.
Preliminary considerations before trying to go viral on Twitter
There are some things to keep in mind:
A. Define why you want to go viral
Are you looking to promote a personal brand, increase brand awareness for your business, or drive traffic to a website?
A clear goal will help shape your approach and guide your content creation.
B. Define the “right” way to try to go viral
Going viral should not be a result of spamming or resorting to unethical tactics.
Defining the “right” way to pursue viral success is important, focusing on creating quality content that resonates with your audience and adheres to Twitter’s guidelines.
C. Think about the Pros and Cons of doing it
Consider the potential benefits and drawbacks we discussed earlier to weigh the decision to go viral.
Assess whether it aligns with your overall social media strategy and whether the potential risks are worth the rewards.
How to Make Your Tweet Go Viral – Step-by-Step Guide
Now, let’s explore the actionable strategies and techniques you can implement to increase the chances of your tweet going viral:
1. Choose the busiest times of the day
Timing is really important when it comes to determining the visibility and reach of your tweets.
Identify the busiest times on Twitter when your target audience is most active, and schedule your posts accordingly.
According to Social Pilot, the most popular time to post on Twitter is between 8-10 am and 6-9 pm.
2. The hook is 90%
Crafting a compelling hook will grab attention and encourage users to engage with your tweet.
In the context of writing and content creation, a hook refers to a captivating or attention-grabbing opening or introduction that immediately draws the reader or audience in.
5 Hooks That Grab Readers & Explode Conversion Rates
The most important part of every piece of writing is the first few lines.
Because that's where you hook your audience, keep them reading, and lead them towards buying.
Here are a few ways to make it happen…
— Charles Miller (@charlesmiller_7) September 2, 2021
Make the first few words or sentences captivating, intriguing, or thought-provoking to create a strong initial impact.
3. Drawings do not fail
Highlighting the power of visual content, specifically drawings or illustrations, will capture people’s attention and generate engagement on Twitter.
Visual content tends to stand out in a sea of text-based tweets and can effectively convey messages, emotions, or ideas in a concise and visually appealing way.
— Artist Samuel. MPA, B.A. (@SamuelOlowomeye) May 23, 2023
Drawings, in particular, have a unique charm and can add a touch of creativity and personality to your tweets.
Drawings can be effective in going viral because they are visually appealing, they can be simple and clear even if they’re complex drawings its better to understand than just text, they also create an emotional connection, and last and most important, are more likely to be shared.
4. Create threads that “Shock” the reader
Thread tweets that build suspense or intrigue can be highly effective in generating engagement.
Craft a series of tweets that progressively reveal an interesting story, shocking fact, or unexpected outcome, this can lead to higher engagement and shareability.
Here are some ideas to create that ‘’shocking’’ tweet or thread:
- Uncover Little-Known Facts: Share intriguing and lesser-known facts or statistics that surprise and captivate your audience.
- Challenge Common Assumptions: Present evidence or counterarguments that challenge widely held beliefs or assumptions, sparking curiosity and engagement.
- Share Startling Anecdotes: Craft personal stories or anecdotes with unexpected twists or outcomes to captivate readers and keep them engaged.
- Highlight Contradictions: Present contradictions or paradoxes within a subject area, provoking thought and stimulating discussions.
- Break News or Share Exclusive Information: Share breaking news or exclusive information relevant to your audience, creating a sense of shock and excitement.
- Present Controversial Perspectives: Discuss controversial or unconventional viewpoints, generating attention and engagement while maintaining well-researched arguments.
Here is a good example of a personal anecdote:
There have been a few small developments in my apartment, but I'm not really sure what to make of them. I just know I'm scared. (thread)
— Adam Ellis (@adamtotscomix) August 26, 2017
5. A gift that brings value does not fail
Offering something of value to your audience can greatly increase the likelihood of your tweet going viral.
It could be a useful tip, a free resource, or exclusive information that sparks curiosity and prompts users to retweet and share with others.
A good example of free and useful information tweets. It has 24k likes and more than 6k re-tweets.
Click here to read the thread.
6. Tweet Templates can go viral
Using tweet templates or formats that have been proven to be successful can give your tweets a higher chance of going viral.
Look for popular tweet structures, such as “One like = One [interesting fact, helpful tip, etc.],” and adapt them to fit your content and target audience.
You can dive more into that topic in our blog ‘‘Tweet templates to boost your Twitter account’’
7. Humor, The ingredient X
Humor has a remarkable power to resonate with people and make your tweets share-worthy.
Injecting humor into your tweets can make them more relatable, entertaining, and likely to be shared among users, increasing their viral potential.
Burger King is an amazing example of how you can use humor for your benefit. They’re really good at it.
Burger King: prompting your mom to say "we got food at home" since 1954.
— Burger King (@BurgerKing) May 14, 2023
While it’s important to tread carefully, tapping into controversial topics or expressing contrarian views can generate strong reactions and ignite discussions.
However, ensure that your approach is respectful and well-informed to avoid causing unnecessary harm or backlash.
This one is shocking but it is real….well if you find what is not right.
9. Do not miss Trending Topics
Keeping an eye on trending topics and hashtags allows you to join conversations that are already gaining traction.
When relevant to your brand or content, incorporating trending hashtags or participating in popular discussions can expose your tweet to a wider audience, increasing its chances of going viral.
Visit the Trends page to see what is trending near you and if you can join a conversation around that topic.
For example, the following user joined the Taco Tuesday trend and got really good engagement.
GM everybody it’s Taco Tuesday☕️🌞
Have an excellent day fam😁 pic.twitter.com/EPDHUKqLt8
— S◎LSarah (@S0LSarah) May 23, 2023
10. Promote interaction
Encourage your followers and other users to engage with your tweet by posing questions, initiating polls, or requesting opinions.
Additionally, actively respond to comments, mentions, and retweets to foster a sense of community and encourage further interaction, amplifying the reach of your tweet.
Which drink is the better summer drink? [Poll]
— Avery (@Avxry) June 9, 2019
Bonus 1. Tell a Personal Story
Sharing personal anecdotes, experiences, or stories can create an emotional connection with your audience.
Authenticity and relatability often resonate deeply with users, prompting them to share your tweet with their followers, potentially leading to viral success.
2 unemployed friends bootstrapped a SaaS & sold it for $10M+ in 18 months
Hustled to grow it from 0 to $1.2M in revenue
This is my story, how much money I made & everything I learned 👇 pic.twitter.com/ipCoEUtEBV
— Tibo (@tibo_maker) May 16, 2023
Bonus 2. Dreams Come True Story
Everyone loves a heartwarming success story.
Sharing a story of how you or someone else achieved a dream or overcame challenges can inspire and captivate your audience.
Such narratives tend to evoke positive emotions and can quickly gain traction on Twitter.
From Undocumented parents to 1st gen Doctor son! I will always be grateful for my parents' love and sacrifices. May my nieces and nephews know they can make their dreams come true! Next stop, Harvard-BIDMC for psychiatry residency! Sí se pudo! pic.twitter.com/csCmcvosdA
— Gualberto Muñoz (@doctorgmunoz) May 22, 2023
5 Examples of Viral Tweets and Why They Went Viral
To further understand the elements that contribute to tweet virality, let’s explore five real-life examples of viral tweets and analyze why they achieved widespread success:
A popular tweet for the developers:
HTML tips you won't see in most tutorials:
— Marko Denic (@denicmarko) August 11, 2022
If you are looking for productivity, take a look into this one:
7 Free tools that will make you more productive starting TODAY:
— Blake Burge (@blakeaburge) June 18, 2022
For the SEO Community, this viral tweet is for you:
You probably heard about Yandex, it’s the 4th biggest search engine by market share worldwide. Yesterday proprietary source code of Yandex was leaked.
The most interesting part for SEO community is: the list of all 1922 ranking factors used in the search algorithm
— Alex Buraks (@alex_buraks) January 27, 2023
A movies thread is always a good idea:
Best MOVIES from 2021 so far 🔥
THREAD 🎥 🎬 pic.twitter.com/eqiwbxA2uc
— Team Raya KL | 〽️ (@_NazriH) June 19, 2021
And this last one is for people looking for discipline. It has more than 280k likes!
If you lack discipline, read this thread. pic.twitter.com/JXVUdhwgvw
— Mind and Glory 🎖 (@mindandglory) July 1, 2022
Did you learn how to make a tweet go viral?
Going viral on Twitter is an exciting prospect that can significantly boost your online presence and amplify your message.
By following the strategies and techniques outlined in this guide, you can increase your chances of creating tweets that resonate with your audience and have the potential to go viral.
Remember to maintain authenticity, respect ethical guidelines, and align your viral pursuits with your overall social media strategy.
With dedication, creativity, and a bit of luck, you might just find yourself at the center of a Twitter storm, capturing the attention of thousands or even millions of users worldwide.