Influencer marketing is one of the most used and powerful marketing strategies today in the world of social media.
In fact, it can bring you many benefits, in addition to a lot of sales of products or services, of course!
If you choose the right influencer, you can make your brand known to your target audience and brutally increase its visibility and value.
In this article, you will learn what influencer marketing is, its advantages, how and where to find the right one, and how to become one.
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What is Twitter Influencer Marketing?
Influencer Marketing consists of promoting a product, service or account through a person who is a reference in a specific sector.
This person of reference, or influencer, usually has a large number of followers, coupled with a good level of interaction within their own social networks.
The influencer can influence -without being redundant- his audience and encourage them to buy your product or hire your service.
On Twitter, this practice is seen with some frequency. However, the social networks Instagram and Tik Tok are the queens of this type of marketing strategy.
That said, for an influencer campaign to be successful, the hired profile must have credibility, be relevant in the sector and be active and present daily on their account.
Is this important nowadays?
Influencer Marketing is something that existed long before social networks, although perhaps with other names or denominations.
From television, movies, radio and other more traditional advertising media, promoting products or services by cultural icons has been going on for many decades.
Billboards on the street with famous athletes promoting sneakers, Hollywood actors promoting drinks or perfumes, and artists promoting musical instruments, are just some of the many examples of this type of advertising.
However, the birth of social networks, the explosion of Facebook, Twitter, Instagram, and more recently Tik Tok, have made this practice universalized to unsuspected limits.
Today it is unnecessary to have played in the NBA or won two Oscars to create trends or advertise a product.
In fact, being an influencer is a job taken very seriously, and thousands of people live from it as their primary or only source of income.
Main advantages of influencer marketing on Twitter
The main advantages of influencer marketing for your business are the following.
1. Greater reach
This means that your product will be seen by many more people than if you publish it on your profile.
An influencer has many more followers and will be shown to more people than you can reach.
This is not a bad example of affiliate marketing on Twitter by an influencer.
2. Higher engagement
Users will interact more with the publication of your product or service.
It is likely to be shared, retweeted, commented and reviewed. It will also result in greater reach and, of course, in higher sales.
3. Increase your brand awareness
Your brand will also be boosted as it will be known to new users.
If you have chosen the right influencer, these users will become potential customers, followers, or a target audience that we will have to continue to conquer.
4. Increase your ROI
The ROI is usually higher than other advertising methods, at least for Twitter, whose potential with ads is far from being a marvel.
When hiring an influencer, take for granted that your ROI will be outstanding.
How to choose the right influencer for my Twitter
Finding the right influencer on Twitter requires a previous study and answering specific questions.
Here is a list of what you need to remember when taking the next step.
1. A mix with your brand
A critical point to keep in mind is that the influencer to hire has a particular affinity with the values you want to promote in your brand. It is also imperative that he/she is a voice of reference within your sector.
It is of little use to hire an influencer who has 1 million followers and talks about the automotive world if your business is dedicated to fashion design.
There are also a large number of companies that conduct B2B on Twitter and promote allied companies.
2. The number of followers counts but just a little
It is often mistakenly believed that an influencer must have hundreds of thousands of followers.
This is not the case. It does not depend so much on the number of followers they have but on how much business they can generate for your company.
An influencer with 5,000 followers in a specific sector and with very good interaction may give you more revenue than an influencer with 50,000 followers with hardly any interaction or presence.
Of course, if you can opt for an influencer with a massive number of followers and incredible interaction, all the better.
It will depend on your pocket and your means, but it doesn’t have to be one of the best Twitter accounts to promote yourself.
3. A certain amount of creative freedom is necessary
If you hire an influencer, you must keep in mind that he can’t say everything exactly how you would like him to.
He is not your employee; although you pay him for it, he cannot lose his essence when promoting your products.
That is why influencers tend to give their stamp when it comes to promotions.
This makes advertising camouflage a little and not seem so obvious.
4. Analyze the results
Once the campaign has been carried out, you must analyze the results.
This will allow you to know the ROI, sales, interactions and everything related.
But above all, it will let you know if it was worth it or not. And this is how you will get insights for your next influencer campaign.
How to become a Twitter influencer
As you may have already realized, being an influencer can be a fascinating profession that can be monetized in many ways and earn a lot of money on Twitter.
Becoming an influencer on Twitter is not achieved overnight, but it is not impossible when you have the desire and commitment.
Here are some steps and tips.
1. It’s not something that happens overnight
The first thing you should know is that being an influencer is not achieved in 2 or 6 months or even in a year.
In fact, most prominent influencers have achieved some success after a few years of helping and creating their community.
Of course, there are also extreme cases where an influencer emerges almost spontaneously, but they are the fewest.
If you’re prepared to make the effort, you can make it.
2. Slowly grow your account with consistency
Growing your account is the first thing you have to do.
To do so, every content, every comment, every interaction and every link you generate counts.
Start tweeting, become part of the community, find referrals and gradually get many followers that can be interesting.
3. Tweet about your niche…
Tweeting about many topics can create the opposite effect of what you intend.
That’s why your tweets should always, or almost always, focus on topics related to your business or industry.
You will never see a fashion influencer talking about cycling.
4. And your life (although it’s not mandatory).
You can also talk about your daily life, business problems, success stories, and how you have overcome life’s inconveniences.
Making yourself visible and human allows you to generate much more empathy with your audience.
5. Cross traffic and campaigns on other social networks
If you have other social networks or a competent website, you can and should derive traffic between them.
Invite to join other channels and generate synergies in all of them.
This allows you to grow in all networks, and if, for some reason, one of them falls or your engagement drops, you will have other alternatives.
6. Have a professional profile
A visually impeccable profile with information detailing your strengths will make many people follow you once they have met you.
That’s why you should take care of your profile picture, bio and the links you place there, down to the smallest detail.
7. And behave like one
Having a professional-looking profile is not enough, as you must start managing yourself as one.
If you start selling your services, you must dig into legal and billing issues.
At the same time, you will have to commit yourself to every campaign you run and achieve stunning results that look carefully done.
Does Twitter pay influencers?
Of course, all or most influencers charge money for their services.
Although barter or mutual advertising exchanges are also frequently used.
The cachet and payment methods must be defined by yourself or negotiated with the person who hires you.
In summary
Social networks and the Internet today encompass a large number of people around the world.
The advertising, business and work world that revolves around the same is also beastly.
Influencer marketing on Twitter is one of those practices seen more frequently, as it allows businesses to achieve significant sales and other less palpable benefits.
For the influencer, it is also a quick way to monetize their popularity on the social network.
Finding the right one or becoming one can be a complex task when you have no previous experience. That is why we try to cover all these aspects in this post.
We hope this article has been helpful and you can get or become the best influencer possible.