Twitter is one of the most powerful social media platforms available for businesses and individuals to connect with their audience, build their brands, and promote their products or services.
But with millions of users and countless tweets being posted every second, it can be difficult to know where to start.
This is why we want to help you how to find Twitter influencers who have a significant following and can help amplify your message to their audience.
There are plenty of social media recommendations but in this blog post, we will provide you with some tips and tools to help you connect with the right people in your niche, for you to succeed!
Advantages of working with influencers on Twitter
In addition to using Owlead, there are also other strategies to boost your Twitter profile.
Working with influencers on Twitter has great advantages for brands, but just if you do it right.
It is invaluable to team up with an influencer and leverage their credibility with the audience.
By doing so, the brand benefits by increasing its reach and influence on the target audience.
Also, it offers consumers messages based on interactions with each other, and this builds more trust for the brand.
But you need to find the right ones for your target audience and the ones that can embrace your brand identity and also have their own voice and personality.
That’s why you need to do good research and of course, we are going to help you with that task.
Let’s get into it.
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8 ways to find influencers on Twitter that will help boost your brand
1. Identify the type of influencer you need
Choosing the right influencers for your Twitter presence is like looking for a new image for a big ad campaign or a brand ambassador for a year, the difference is the platform.
No matter if you are looking just for 1 influencer or 10, each one of them must be well selected in order to spread your brand product or service among their followers, but also give them value as a social media personality.
Ask yourself questions such as:
- Is this individual in my target age range?
- Do they have a preferred way of conveying information to their followers?
- Are they active enough on Twitter – and do those activities draw lots of engagement from fans?
- What sort of following does this person have, demographically speaking, that could be beneficial for business objectives?
Taking time to answer these questions will help ensure you’re working with the most impactful people!
2. Research Twitter using the search tool
Another way to find Twitter influencers is using local search through hashtag search.
Take advantage of the power of hashtags and the Twitter Search tool to identify who’s really making a splash in your niche.
See which posts have generated lots of activity, then look deeper at their authors – those with more followers are likely influencers worth targeting for greater reach.
3. Check other social media
To find the right influencer, you must check other social media channels like Instagram, TikTok, YouTube, or Facebook.
Some influencers have big communities in more than one social media channel, which can be really beneficial for your brand.
Also, looking for them in all their social media can give you a wider idea of their content so you won’t be surprised if something new comes in on the way.
4. Search on Google
Uncovering Twitter influencers is a breeze with the help of Google.
There are several approaches to take in order to find top influencers on Twitter, but let’s focus on two.
First, to discover thought leaders, scour Google for content related to your interests.
Seek out the individuals behind the texts, blog posts, or news, and look if they have a Twitter profile or signs of activity and relevance.
Second, try combining your topic of interest with the word “Twitter” in a search query.
This will bring up a lot of Tweets related to your topic, including those from influential voices.
With persistence, you’re sure to uncover the Twitter elite in your chosen area of interest.
A potent strategy for locating Twitter influencers involves exploring the world of YouTube content creators.
Within this platform, a multitude of influencers and micro-influencers use video as their main media for creating their communities.
Over time, numerous creators have achieved a considerable following.
On the other hand, micro-influencers have gained more ground in influencer marketing.
They have become very specific in their field of interest, which has created new communities that are very loyal to the creator’s content.
Many of these content creators use Twitter to interact with their followers, seek feedback and input, and collaborate on future video projects.
By tapping into this inter-platform synergy, you can discover a wealth of potential influencers on Twitter.
6. Twitter chats can be useful
For certain niches, Twitter Chats are valuable for fostering connections between industry professionals. These Chats also feature influencers as guests and active participants.
These one-hour-long, live conversations happen at regular intervals, and they often use a hashtag for easy tracking. The chats have a topic, Q&A sessions, and also have a host.
Twitter Chats are a really good opportunity to meet influencers, experts, and potential brand ambassadors to collaborate with.
7. Using Twitter influencer marketing platforms
While identifying influencers on platforms such as Twitter can be a time-consuming and labor-intensive process, there are now numerous influencer marketing platforms available to simplify the process.
These platforms provide businesses with a database of potential influencers and help streamline the entire process of influencer outreach and collaboration.
The first step in using these platforms is to identify the features that will be most relevant to your business.
Some platforms offer search functionality, allowing you to filter influencers by location, niche, audience demographics, and engagement rates.
Others may provide a range of other tools, such as campaign management, influencer analytics, and ROI tracking.
And yes, in this blog post, we will show you some digital tools to find influencers on Twitter.
How to find Twitter influencers: 9 tools to make it happen
Something that can help a lot to get the right influencers for your brand is the applications.
For this reason, we will help you find the right one with this list of some that we know will boost your search.
HypeAuditor is the key to unlocking potential influencers for your brand with its analytic-driven approach.
With an affordable and accessible price, you can explore a database of 16 options when filtering through candidates – plus HypeAuditor allows you to validate followers’ authenticity so everyone involved enjoys peace of mind!
BuzzSumo is a really good tool for uncovering the most popular content and influencers in any given niche!
It dives deep into Twitter, Instagram, and Facebook to generate a list of bloggers, journalists, and promising new influencers with maximum engagement.
Followerwonk is an incredibly useful tool for finding influencers on Twitter.
Using keywords embedded in their bios, you’ll be able to display a list based on both their reach level and other details such as average engagement and the daily number of followers each account gets.
Conscientiously filter your search and identify the best profiles.
You can compare profiles to know the engagement of each profile, new followers, and more details you will find when using the tool.
Awario is a social listening platform that monitors all major networks, websites, forums, and blogs – giving customers the ability to discover influential figures across platforms.
This tool comes with various analytics features too like analyzing brand advocates and industry leaders as well as tracking growth rates or competitor information so users can get an understanding of how their brand resonates online and who it reaches out to.
Tweetdeck is a comprehensive dashboard designed to make the use of Twitter really simple. This tool enables users to access and monitor multiple features such as timeline items, mentions, DM’s, lists, hashtags, and more in just one dashboard.
Though Tweetdeck doesn’t offer the same functionality as paid tools when it comes to finding Twitter influencers, it is still good.
Users can do hashtag searches or retweets to research and identify promising profiles, followed by checking the lists they are featured in to confirm how influential they are.
6. Right Relevance
Right Relevance is a tool designed to help users find influencers and content related to specific topics.
This is a machine learning tool and uses natural language processing techniques to analyze and categorize content across social media platforms, including Twitter, LinkedIn, and Facebook. Users can search for a specific keyword or topic and obtain a list of influencers and content creators who are most relevant to that topic.
Additionally, Right Relevance provides users with real-time updates, engagement insights, and analytics to help them stay informed about trends and changes related to their topics of interest.
Overall, Right Relevance is a valuable tool for businesses, marketers, and researchers looking to understand and engage with their target audience on social media.
Uplfluence is an influencer marketing platform that enables businesses to connect with influencers and manage their influencer marketing campaigns effectively.
This tool allows you to discover and analyze influencers across social media platforms, including Twitter.
The platform’s AI-powered algorithm provides users with detailed insights into an influencer’s audience demographics, engagement rates, and post-performance, helping businesses make informed decisions when selecting influencers to work with.
Additionally, Uplfluence offers tools for managing influencer campaigns, tracking performance, and monitoring ROI.
It has over 3 million influencer profiles and also has a Chrome plugin to make the research easier.
NinjaOutreach is a marketing tool that helps users find influencers and automate their outreach efforts.
The tool provides a database of influencers across multiple social media platforms, including Twitter, Instagram, and YouTube. Users can search for influencers based on various criteria, such as location, niche, and audience size, and then send outreach emails to multiple influencers at once.
NinjaOutreach‘s automated outreach feature saves time by enabling users to contact multiple influencers at once. This feature eliminates the need to send individual emails to each influencer, making the outreach process more efficient and streamlined.
It also provides users with a database of influencers, enabling them to target their outreach efforts to influencers who are most relevant to their brand or product.
9. Social Blade
Social Blade is a popular tool that provides analytics for social media platforms, including Twitter.
It is helpful in providing metrics such as follower count, engagement rate, and growth trends, but it may not be the most effective tool for finding new Twitter influencers. This is because Social Blade primarily focuses on analyzing existing accounts.
Fiverr is a freelance platform that allows users to find and hire freelancers for different tasks, including influencer marketing.
While Fiverr is not specifically designed for finding Twitter influencers, it does offer a range of services related to influencer marketing, such as influencer outreach, social media promotion, and content creation.
Users can browse through Fiverr’s database of freelancers, search for influencers based on specific criteria, and hire them for their influencer campaigns.
Ready to find the top Twitter influencers?
Hopefully, in this blog post, you have found the initiative to find those Twitter influencers you need to grow your brand or business where you want with the help of figures who understand your message and can add value.
We remind you that if you found influencers in your niche that can have followers that you would like to have do not hesitate to go through Owlead to create your campaigns and grow your Twitter account.