Let’s be clear: X users can help your business grow.
Did you know that 76% of interviewed Twitter users agree that conversations on the platform have influenced their purchasing decisions?
This can be explained by how Twitter—now X—sets itself apart from other social media platforms.
In this app, users are more likely to interact and chat with brands.
Now with the rebranding of Twitter to X and Elon Musk’s vision to transform it into an all-in-one app, businesses like yours now have access to better tools and insights to transform followers into loyal customers.
Let’s see how.
Why should your business be on Twitter / X?
X / Twitter offers a potential advertising reach of 586 million.
Renowned brands and founders have taken advantage of X’s proximity to users to strengthen their brand identity and establish themselves as more approachable and relatable partners.
It’s no surprise when we take a closer look at all the advantages that X brings to your business these days as a marketing tool.
1. Free marketing
Reaching a new audience for free is arguably the most important benefit of this social media platform.
Even if you choose not to invest in X / Twitter ads, a well-crafted marketing strategy can help you connect with a new audience that has yet to discover your business.
X is a popular social network known for its strong presence on Google and active user participation.
Google indexes tweets, so you can include keywords in your content to improve search engine optimization (SEO).
You can also use Twitter, like a search engine, to find potential customers who are interested in your products or services.
For these reasons, X / Twitter is excellent at attracting qualified leads genuinely interested in your product or service.
2. Increase your brand awareness
X / Twitter is a space for building brand awareness and organic communities within a niche.
But why?
The X’s users will read, listen, and share your brand voice on Twitter, creating a deeper connection with you.
When you share content on Twitter, you get to engage with users and boost your brand among an audience that may need to become familiar with you but shares your values.
Renowned brands and startups take advantage of this to become more than a company and start to be a buddy who can interact with you, share ideas, and discuss topics of interest.
Whether through planned strategies or by taking advantage of unexpected opportunities, X is a place where brand awareness can grow.
3. Connect with your audience in real-time
Twitter is a real-time platform with very active users.
On X, users find timely trends, industry news, competitor updates, and customer service information.
So, it’s the perfect place to hear and engage with your followers directly.
By answering doubts, providing your perspective, and contributing to trends, you can thrive in the conversation with your followers and other users.
Just think about all the insights you can collect when you have open conversations with your audience and potential customers while also building relationships with other industry experts.
Another great opportunity is talking to other experts, which can help you start conversations about important topics and reach new people.
If you keep discussions going and use X’s tools like Spaces and Threads, your community will grow.
Best practices on Twitter / X
Twitter, like any other social media, requires a strategy based on best practices to make your account shine.
Before you start posting and engaging, some simple but essential measures must be taken.
And you must also continue to grow constantly with everyday tasks to complete along the way.
A little spoiler: Consistency is the key to growth.
Now, we’ll share these practices with you.
Let’s go!
1. Optimize your profile
Creating a captivating profile that communicates a clear idea about your business is the initial key to success on Twitter / X.
There are six components to work on:
- Username: Your @name, is at the end of your X page’s URL. Others will use it to tag you, so it’s better to keep it simple, no more than 15 characters long.
- Display Name: Choose a name for your profile. It can be up to 50 letters long. But you should use your business or brand name.
- Profile Photo: Your profile picture and every tweet you send out should visually represent your brand. Many businesses choose to use their corporate logo as their profile picture.
- Bio: Make sure to include important details such as your brand and website link. You can use up to 160 characters.
- Header Image: Located behind your profile picture, this image is useful for showcasing. It’s important to update this image regularly to maintain a fresh profile. Unlike your profile picture, it’s unlike your profile picture.
- Pinned Post: When people visit your profile, the pinned post is the first thing they see. It should be exciting and show what your brand is currently focused on.
Craft all these elements very well to create a Twitter / X profile that amuses your audience.
An extra tip: Check that your bio includes keywords related to your brand. You will appear in search results by including keywords in your bio, making your profile much more visible.
2. Engage with your audience regularly
The first rule of X / Twitter: Don’t be a stranger.
You can have a hit tweet, but if you forget about your account for a while and return later, the hype you created will be gone.
To actually grow on Twitter, brands need to be as transparent as a human being.
Make sure to stay on top of your notifications, mentions, and direct messages so you can quickly address any questions or feedback from your followers.
You can also use Twitter Spaces, a tool that lets users host live audio conversations to know your community even better.
3. Use hashtags strategically
When creating your Twitter business strategy, remember to use hashtags! They help people find your content when searching on Twitter.
Make sure your hashtags relate to your post. For example, use relevant hashtags to share about a new product release.
But don’t use too many hashtags. Overfilling your post can make it difficult to read.
Only include hashtags that are relevant and helpful.
4. Share high-quality visual content
X / Twitter lets you post videos and add up to four photos to a post.
Videos help you get more interactions and go viral.
These days, like any video on social media, it needs to have great quality and huge value to break through.
You can also create infographics and powerful visuals with third-party apps and then share them in your X account.
And don’t forget to include photos and GIFs in your replies. This is an excellent way to connect with followers and be part of Twitter culture.
We suggest using Polls, which are design to involve followers and maintain consumer interest in your brand.
5. Create a content calendar
Publishing content randomly or only when you remember to do so is not the best strategy for utilizing social media, especially Twitter.
It’s better to plan a calendar that shows you when to share each piece of content you have prepared or want to create.
Make sure to review your past posts to find the times when your audience responded the best.
And look at which type of content performed best and when it was shared most during the day.
Once you have identified the best times to share content, you can create a calendar or use a scheduling tool to plan your posts in advance.
This will help you avoid the hassle of manually publishing each piece of content.
6. Participate in relevant conversations and trends
Twitter / X culture is active, and new topics and trends are born daily.
Depending on your niche, certain trends may be more popular than others, and some discussions may remain as trending topics for longer periods.
Adapt your content to fit the moment and be engaging to your users.
7. Leverage Twitter analytics for better insights
With X for Business, you can keep track of your impact using metrics such as:
- First reply time.
- Customer satisfaction (CSAT) scores.
- Team and individual agent performance.
- Sentiment analysis.
Besides, you can gain insights into your audience and identify trends with advanced reporting and analytics tools.
Keeping this in mind will enable you to make informed and timely decisions based on real-time data and make necessary adjustments when required.
We recommend reviewing these metrics regularly to optimize your resource allocation. This involves comparing Twitter with other channels to compare performance.
8. Tweet consistently and at optimal times
If you’re looking to post effectively for your business, one key takeaway is this: Tweet consistently and at optimal times.
X is unique among social media platforms because you can share multiple tweets a day without raising any eyebrows.
To ensure that your followers remember your brand, it’s important to post regularly.
To find out how often to post, try different posting frequencies and have some post templates.
Keep an eye on how your audience reacts as you increase the number of tweets each day. This will help you determine the best number of posts to share daily.
9. Answer also to negative interactions
Negative interactions on Twitter / X are an excellent opportunity for your brand.
When your business faces a situation like this with a user, it is the best chance to shine your brand voice to overturn the problem and try to help that user as much as possible.
It’s also a great chance to accept any mistake and be ready to improve your service or product.
These interactions are very important on Twitter, so don’t take them for granted.
10. Learn the Twitter slangs
Before using Twitter for business, make sure to learn the following terms:
# (hashtag): Clicking on a hashtag shows other tweets with that hashtag, making it easy to follow topics and events.
Block: If you block someone on Twitter, they can’t follow you, add you to their Twitter lists, or see your tweets. You also won’t see their tweets.
Bookmarks: The Twitter Bookmarks button lets you save tweets so you can easily find them later, just like bookmarks in a web browser.
Direct messages (DM): DMs, or direct messages, allow private chatting with individual users.
Follow: When you follow someone on social media, you will see their posts in your feed.
Followers: Your followers on Twitter will see your tweets in their timelines.
Like: You can show appreciation for a tweet by clicking on the heart symbol below it.
Lists: You can create public or private lists of other users you find interesting. You don’t have to follow a user to add them to a list.
Repost: If you like a tweet and want your followers to see it, you repost it. Then. The tweet will show up on your followers’ timelines and your profile.
Pinned post: Users can choose to display posts at the top of their profile.
Hidden reply: Users can now hide replies to their posts, and others can see these hidden replies by clicking on a “show additional replies” option.
Tag: To use “@” followed by a user’s username when mentioning them in a post.
Timeline: Your timeline shows the tweets and retweets from people you follow, as well as sponsored tweets.
Trending topics: Trending topics, or trends, are what people are talking about the most on Twitter.
11. Drive web traffic
You can create a special landing page on your website just for visitors from your Twitter channel.
This page could include a quick overview of your company, links to your blog, and an explanation of your Twitter channel’s purpose, as well as other important information.
So be sure to put it on your X.
This method not only improves user engagement but also helps turn Twitter traffic into meaningful interactions and leads for your business.
Twitter / X Premium: Worth it?
In the Twitter realm, being blue is being genuine.
A gold checkmark means X verified your account as the official account for your business.
To get the blue checkmark, you can pay a monthly subscription.
Subscribing to a premium X service for verification is a good idea, as it helps to build trust with customers and adds credibility and authenticity.
When people see the gold / blue checkmark, they can be confident they are contacting your real business and not a fake account or impersonator.
Get real Twitter followers for your business account (with Owlead)
Buying followers on X it’s never going to be an option.
On Twitter / X, your primary goal should always be to attract genuine followers who appreciate your content, engage with you, share your profile, and encourage others to join your community.
We know how difficult it can be for business owners to do this alone.
At Owlead, we have been helping brands like yours since 2015.
We believe that small daily actions can lead to steady and continuous growth for your account.
Get authentic, targeted, and engaged followers for your Twitter account with our top-notch solution.
Start today with Owlead.
Conclusions
Twitter / X presents huge opportunities for brands looking to expand their community, increase revenue, and elevate their company to new heights.
Twitter requires strategy, best practices, and consistent daily effort like any other social media platform.
However, the possibilities are vast if you’re ready to commit to this platform and provide your followers with valuable content, meaningful interactions, and answers to their needs.
A simple step today will help you climb this mountain every day for a long time.
Start today with your Twitter / X account and watch your business soar to new heights.