Nowadays, Twitter has been rebranded as X, following Elon Musk’s acquisition of the social media platform in an effort to transform it into an all-in-one app.
Originally launched in 2006, Twitter started as a micro-blogging platform that allowed users to share short posts limited to 140 characters, known as “tweets.”
Over the years, it has evolved into a go-to destination where users can share daily updates, discuss their interests, and connect with people from around the globe.
If it’s not trending on Twitter, it’s probably not happening right now.
The platform has solidified its role as the primary source for breaking news, particularly for those who want to stay informed as events unfold.
In this post, we have gathered important statistics about how many people use X.
This information is essential for those looking to expand their businesses by implementing a solid marketing strategy in X.
Key X User Statistics You Should Know
Since the takeover, Twitter has lost about 32 million users, but it’s expected to pull in around $2.9 billion in total revenue for 2024.
Not too shabby, right?
Currently, there are about 237.8 million daily active users on X, and roughly 350,000 tweets or posts are sent out every minute.
Besides, 650,000 people have jumped on board with X Premium and love Elon Musk’s new features, like Grok.
However, X is different from other social media sites because it has its own unique crowd.
Certain demographics are particularly drawn to Twitter due to the unique way the platform functions.
Here’s a closer look at how many people use X, who they are, and how they engage with the platform.
X Users – How Many People Use X?
As of April 2024, X has around 611 million active monthly users worldwide, with the average user spending 34 minutes and 6 seconds on the platform each day.
In the United States alone, X attracts over 50.5 million monthly active users, which means that roughly 1 in 5 X users is based in America.
While these numbers aren’t as high as the billions seen on TikTok and Instagram, X is still the 12th most used social media app in the world.
Interestingly, 88.1% of X users are also active on Instagram, but not on Threads.
Yet, most people on Twitter don’t really post.
In fact, the average user only tweets about once a month.
The stats show that just 10% of users are behind 92% of all tweets from the U.S., which means a small group is doing most of the talking.
X Users by Country
The United States boasts over 100 million users of X.
However, many Americans don’t use Twitter on a daily basis, 84% say they log in weekly, while just 52% use it every day.
Even though they don’t use it often, the average American spends about 34.1 minutes a day on Twitter.
Japan follows as the second-largest market, with nearly 75 million users, while India comes in third with 26 million. The United Kingdom isn’t far behind, with around 25 million users.
Rounding out the top ten countries using X are Indonesia, Brazil, Mexico, Turkey, France, and Saudi Arabia.
X Users by Age
The majority of users on X are under 35 years old, making up around 58% of the platform’s audience.
Interestingly, Twitter is gaining traction among Gen Z at a rate 30% faster than Instagram.
It turns out Gen Z actually prefers X.
Gen Z represents a significant opportunity for businesses, particularly because they’re highly engaged on Twitter, where they often start trending conversations.
Brands that genuinely connect with Gen Z on X are likely to enjoy increased brand loyalty and boost their sales.
X Users by Gender
X stands out with one of the highest gender disparities among its users.
The platform has a largely male audience, with 68.1% of all Twitter users identifying as male, while females make up only 31.9%.
Since Elon Musk took ownership, the proportion of male users on X has risen by approximately 6%.
Activity On X
Many people use X to enjoy entertaining content and share their own updates.
Still, the main attraction on X is staying updated with the latest news and events.
Features like Twitter Spaces and niche communities, such as crypto twitter and OnlyFans, help brands connect more deeply with their audience.
On the other hand, X influencers are also emerging, making the platform more engaging for everyone.
Time Spent on X
Users spend a total of 34 minutes and 6 seconds on X each day.
In comparison, TikTok users clock in an impressive average of 53 minutes and 48 seconds daily.
YouTube also outpaces X with an average time of 48 minutes and 42 seconds, while surprisingly, Instagram falls short at just 33 minutes and 6 seconds.
X Ad Reach
Most traffic to X comes from direct sources, accounting for around 80% of the total traffic, followed by organic search and referral visits.
By advertising on X, you can reach up to 8% of the global population.
As we’ve noted, males are the predominant gender on X.
On the other hand, according to X, users spend 26% more time watching ads there than on other platforms, making it a popular choice for brands.
This insight allows marketers to understand how to use Twitter for business, as ads targeting a male audience are likely to yield higher conversion rates on X.
X Users in Other Apps
According to DataReportal’s findings for 2024, an impressive 99.9% of X users are also engaged on at least one other social media platform.
Specifically, 88.1% of them turn to Instagram.
While 81.2% are active on Facebook, 80.8% enjoy content on YouTube, and 59.9% have hopped onto TikTok.
X Most Popular Twitter Accounts
It’s not shocking that Elon Musk has the highest follower count on X, with a whopping 212 million followers.
Following closely behind is Barack Obama, with 130 million followers.
Justin Bieber takes the third spot, having 109 million followers.
Rounding out the top tier of social media accounts is YouTube, with 79 million followers.
Among the top 25 accounts, the majority belong to personal brands, with only six being business brands.
So, if you’re planning to promote a business or brand on X, it’s crucial to understand your audience and the algorithm that drives engagement.
Conclusion
Why do we study statistics? And why is it important to know how many people use X?
If we take a good look at the numbers, we can make smart choices about our marketing strategies.
Finding the key insights can help our brands reach new levels.
For instance, you can leverage Twitter statistics to decide whether it’s a platform worth investing in for your brand in 2025.
Not every brand needs to be on X, but if your target audience is spending an average of at least nine minutes on Twitter, and you’re seeing a better ad reach, especially among a male demographic, what are you waiting for?
What happens on X reflects our everyday reality.
Are you ready to be a part of it?