In 2006, Jack Dorsey made history by posting the very first tweet on Twitter.
By 2013, when Twitter went public, it had around 200 million users on board.
Now known as X, this all-in-one app envisioned by Elon Musk has become one of the most popular social media platforms, enabling users to share their thoughts and opinions freely.
Whether you’re just browsing for fun, or you’re a business using it to market yourself, or even building a personal brand on niches like crypto twitter or OnlyFans, X has become the go-to place to get the word out.
Even with its rebranding, users around the world are still sticking by this platform, which used to be Twitter.
If you’re into Twitter, you’ll want to check out the X / Twitter Statistics You Need to Know for 2025.
Top X / Twitter Statistics
The latest X / Twitter statistics give us a look at how users behave, how they engage, and the trends in demographics, along with the overall growth of the platform.
These insights help businesses and marketers sharpen their strategies and let individuals amp up their presence on Twitter.
Let’s check out some of the most interesting and important Twitter stats that show just how far-reaching the platform really is.
1. 𝕏 / Twitter Statistics of User Growth
The number of people using Twitter these days is quite different from previous years.
As of May 2024, X had around 600 million monthly active users, with more than half logging in each day.
However, in the first quarter of 2017, there were 109 million daily active users.
Fast-forward to 2024, and that figure has jumped to 245 million, highlighting significant growth over these seven years.
In fact, X reaches about 12.6% of all internet users worldwide.
Much of Twitter’s growth is now happening in countries like Japan, India, and Indonesia.
However, the US still has the most users because that is where Twitter started.
North America made up the largest share of X’s advertising audience at 19.4%, followed closely by Eastern Asia at 16.9%.
Regarding X’s demographics, in early 2022, individuals aged 25 to 34 comprised 38.5% of the user base, while approximately 20% were between 35 and 49 years old.
Interestingly, men use the platform more often than women.
On the other hand, approximately 545 million monetizable monthly active users are on X, and 10% of them are responsible for 90% of all tweets in the US.
That means most people are visiting Twitter to consume rather than create content.
For businesses, this trend suggests that they can achieve greater reach when advertising their products or services on the platform.
2. 𝕏 / Twitter is the 12th Most Popular Social Network
As of April 2024, X was the 12th most-used social media app in the world, with 611 million users.
From October 1, 2023, to December 31, 2023, people used the X app on 22.2% of smartphones.
X is less popular than major platforms like Facebook, Instagram, TikTok, and Snapchat.
Other apps on smartphones are even more widely used than X.
For example, YouTube is used on 100% of smartphones, and WhatsApp is used on 83.4% of smartphones.
However, X is more popular than Threads.
3. 𝕏 / Twitter Users Turn to Twitter to Stay Updated With the Latest News
In the U.S., many people use X / Twitter for different reasons, but the main one is to get news updates.
Here’s a quick overview:
- About 48% of users go on Twitter to catch the latest news.
- Another 48% use it for entertainment, enjoying funny posts and interesting content from a niche.
- Around 34% use Twitter to stay in touch with friends and family, sharing important aspects of their lives.
- About 33% follow their favorite brands and companies, discovering new ideas and products.
- Additionally, 14% use the platform to network professionally, engaging with others for career opportunities.
- Lastly, 12% engage with Twitter for various other reasons, exploring the diverse content it offers.
4. 𝕏 / Twitter Statistics for Most Popular Content Formats
X offers a variety of engaging content formats, such as live Spaces, videos, threaded discussions, and more. Let’s dive into this interesting X / Twitter statistic.
A whopping 80% of user sessions are all about watching videos, making them one of the top picks.
These immersive video experiences pull in over 100 million active users every single day.
On the other hand, conversation on X shows an interesting trend:
84% of posts consist of replies, retweets, or quote tweets.
This highlights the importance of engagement and discussion among users.
Only 15% of posts are original thoughts shared directly by users, reflecting the community-focused nature of this platform.
However, X users can now interact with Grok, an AI chatbot from Elon Musk’s company xAI, which has a witty and rebellious style compared to other chatbots.
Grok was previously only available to X Premium subscribers, with about 1.3 million people paying to use the app. This is only 0.26% of X’s total user base.
Now that it is free, we expect more users to use it daily.
5. 𝕏 / Twitter Statistics for Best Posting Times
Users are active at different times and days on X / Twitter statistics.
- Monday: 10 am to noon is a great time for engagement.
- Tuesday: A longer window from 9 am to 3 pm allows steady interaction.
- Wednesday: Similar to Tuesday, the best time is also between 9 am and 3 pm for lively discussions.
- Thursday: Engagement peaks again from 9 am to 3 pm.
- Friday: As the weekend approaches, the best times shift to 10 am to noon.
Keep in mind that Sunday is the least active day for posting, as engagement tends to be low.
6. 𝕏 / Twitter Statistics for Posts Published Every Day
Twitter has become a busy place where users share their thoughts and experiences.
It serves as a way for people to update others and engage in discussions on many topics.
Users from all over the world connect through shared interests.
Over 500 million tweets are sent out daily, creating a continuous flow of conversations.
Whether it’s news, personal stories, or trending memes, there is plenty of content to explore and discuss within the X community.
7. 𝕏 / Twitter Statistics for Advertising
The advertising scene on X is pretty interesting right now.
Since last year engagement with ads has gone up by 22%, which is great news.
On the flip side, though, ad revenue is expected to drop by 2% this year and then another 4% in 2025.
According to eMarketer, a significant portion—around 32.4%—of ad spending on X comes from the media industry.
Brands are using X’s analytics tools to better understand their audience, particularly to connect with men aged 20 to 50.
It’s crucial for businesses to understand both organic and paid reach if they want to nail their marketing strategies on X.
Additionally, 34.9% of users on the platform enjoy following or discovering brands and products.
Despite this, only about 30% of social marketers are confident they will see a good return on their investment on X.
Even with its ups and downs, research from the Content Marketing Institute shows that 82% of B2B companies are on Twitter.
Lots of businesses use the platform to share their content, hype up their products, and connect with people.
8. 𝕏 / Twitter Business Features
X offers businesses a range of handy features that can amp up how businesses market themselves and connect with their customers, improving X / Twitter statistics.
Here are some key features that can help:
- Radius Targeting: This feature lets local businesses focus their marketing on people living in specific areas.
By choosing a targeted radius, businesses can reach potential customers who are more likely to buy from them, making their promotions more effective.
- Keyword Ads: This option helps advertisers get a better return on investment.
It allows them to place ads next to relevant search results and discussions in real time.
By showing ads alongside popular topics and searches, businesses can attract attention from users looking for related products or services.
- Account Highlights: This feature gives small businesses automatic insights and personalized recommendations for their marketing campaigns.
It points out possible issues with their accounts and suggests ways to improve, helping businesses make informed decisions to boost their performance.
9. 𝕏 / Twitter Algorithm
If you have been on social media for a while, you know that Twitter was the first platform to change things with a new algorithm.
Focusing on showing relevant posts instead of just displaying them in the order they were posted.
This change happened in 2027, less than 10 years ago, and still influences X / Twitter statistics.
In 2024, users continue to see content that matters to them when they open the app or site.
However, back in 2023, Elon Musk mentioned that X is adjusting its algorithm to promote content from smaller accounts that you might not directly follow.
Elon also noted that the platform values eye-catching content, such as GIFs, images, and videos.
This means that posts with visuals usually get more engagement than plain text posts.
In 2025, X will keep promoting tweets that receive a lot of interaction and are new, emphasizing the importance of how often you post.
If you want to boost engagement on X, here are some tips from Owlead:
- Tweets that use up to two hashtags and stay under 100 characters tend to perform better.
- Adding an image link can make your tweets stand out.
- Aim to tweet between 2 to 8 times a day for the best results.
- Make sure to reply to all comments within the first few hours after you post to keep the conversation going.
- Use the full characters only when necessary.
- Ask questions to encourage discussion.
- Create a Twitter / X poll at least once a month.
- Try Twitter Spaces.
In Summary
X / Twitter statistics show that this social media platform is a great option for businesses and personal brands.
It helps them connect with their communities, engage in real-time conversations, and gather useful insights.
Even though it’s the 12th most popular social media platform, the level of engagement and the number of people consuming content on X keep it relevant, especially after Elon Musk took it over.
Many users turn to Twitter for the latest news, while others enjoy the sense of belonging to a community, and some are eager to interact with brands.
Whatever you’re into, you’ll probably find it on X / Twitter.