How to write a good tweet: 10 tips for winning tweets

Getting the interaction you want on Twitter can be challenging so we want to help you with this short and simple blog post on how to write a good tweet!

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by owlead

If you’re wondering how to write a good tweet that stands out in the fast-paced world of social media, this post will give you some good tips to not worry that much.

Crafting a winning tweet can be the difference between being noticed or getting lost in the shuffle. 

We don’t want you to get lost, so we’ll share 10 tips on how to write a good tweet that will help you stand out from the crowd. 

We’ll cover everything from crafting eye-catching headlines to using emojis to make your tweets pop.

Whether you’re a social media pro or just getting started, these tips will help you grow your audience, boost engagement, and get the most out of Twitter’s tools.

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What makes a good Tweet? 

A good tweet is a simple tweet, but crafting it can be challenging. 

So what makes a good tweet is basically one that captures the attention of your target audience, delivers a clear and concise message, and inspires engagement. 

how do you write a tweet

Here are some considerations that can make a tweet effective:

  1. Concise: Keep your message short and to the point.
  2. Relevant: Make sure your tweet is relevant to your target audience and your brand.
  3. Engaging: Use language that encourages engagement, such as questions, polls, or calls to action.
  4. Visuals: Include images, videos, or GIFs to make your tweet more engaging and stand out in a crowded feed.
  5. Timely: Take advantage of current events or trending topics to make your tweet timely and relevant.
  6. Proofread: Grammatical or spelling errors, are a big NO.

10 tips on how to write a tweet that gets what you want

What makes a good tweet? Well, if you include half of these 10 tips, for sure it will be a good one.

1. Think before you tweet

how to write a tweet on twitter

Before hitting that “Tweet” button, take a moment to consider the message you’re sending and how it will be received by your audience. 

Is the wording clear and concise? Will it provoke a reaction or spark a conversation? 

Think before you tweet, so you can ensure that your message hits the mark and resonates with your followers.

2. Write in clear and simple words

Simplicity is key.

With only 280 characters to work with and a savage competition, it’s important to make every word count. 

Focus on the most important point you want to make and avoid using complex language that could confuse or alienate your audience. 

A simple tweet is easy to understand and share, increasing the likelihood that it will resonate with your followers and get the engagement you’re looking for.

3. Be direct in your message

When you write a tweet, it’s important to remember what makes a good tweet: being direct and to the point.

Don’t beat around the bush or try to be too clever with your language, even if you want to write a long thread. 

Every tweet must be clear and concise, grabbing your followers’ attention quickly. 

Keep in mind that people are scrolling through their feeds fastly, so your tweet needs to make an impact in just a few seconds. 

By being direct and straight to the point, you can even capture their attention and motivate them to take action, such as clicking on the URL you are sharing or reading that long thread you prepared.

4. Quality visual content

Include multimedia such as videos, clips, GIFs, and images when tweeting can enhance your brand’s message and also improve audience retention.

But it has to be quality visual content.

If you don’t have professional pictures, you just need to have clear photos from your phone or from an image stock platform.

Focus on highlighting your product or service. Make them want it, like this example from Taco Bell

how to write a tweet_Taco Bell_Image

5. Add numbers or create lists

By breaking down your message into bite-sized chunks, you can make it easier for your followers to understand each message and retain it. 

For example, if you’re sharing tips or advice, you could create a numbered list to make it more organized and easy to follow. 

Alternatively, if you’re sharing statistics or data, you could highlight key figures in your tweet to draw attention to them. 

These techniques are all part of how to write a good tweet.

6. Add emojis in the right measure

Emojis are everywhere so adding them to your content can make your tweets more visually appealing and help convey the tone and emotion behind your message. 

Plus, unique and interesting content is more likely to be retweeted by a larger audience.

Just don’t get too excited with them, they are a colorful and helpful way to express a feeling without words, but remember to keep it simple.

Amazon is a good example:

how to write a tweet_Amazon

7. Invite the user to perform an action

This can be as simple as asking them to retweet your message for you to know if they want the second part of that tweet or maybe an invitation to click on a link to learn more. 

But Twitter also has some good tools to help you to engage and also interact with users, one of them being the polls.

This is a good strategy to get feedback or to know what topic they’re more interested in.

The following example is just on point:

Twitter polls_How to write a good tweet

8.  With good content, you will shine.

At the end of the day, the key to writing a good tweet is having great content to share. 

No simple wording or fancy visuals can make up for lackluster content that fails to engage your audience. 

To create truly impactful tweets, ask yourself if it is valuable, interesting, and relevant to your followers.

This can take many forms, from insightful commentary on current events to helpful tips and tricks that your audience can use in their everyday lives. 

9. Ask questions to your community

By posing thought-provoking questions related to your niche or industry, you can encourage your followers to share their opinions and insights, building a sense of community.

Consider using open-ended questions that invite a variety of responses, or asking for feedback on a specific topic or idea. 

Be sure to respond to your followers’ answers and keep the conversation going, as this can help to strengthen your relationships with your audience and foster a sense of loyalty and trust.

10. Curiosity is everything

Tap into your audience’s natural sense of curiosity and wonder and you will create engaging thought-provoking and shareable tweets

Consider posing questions that challenge your followers’ assumptions or asking for their input on a topic that is sure to spark debate.

For example some app updates reviews, an actual event opinion, or a different approach to the new launch of a new trending product or service.

This can capture the attention of other followers with the desire to satisfy their curiosity.

For example, this user is not a public figure but he asked a really good question that became viral (35,1k views in one day9 because it is a curious question. Even if you don’t know the answer, you will definitely feel attracted to look for it. 

how to write a tweet_Curiosity

11. Everybody wants gifts

People love free stuff, and offering something of value to your followers can help to create a sense of excitement and anticipation around your brand or content. 

Whether it’s a free trial of your product or a special discount code for your services, consider incorporating some kind of giveaway or promotion into your tweets.

Be sure to make the terms and conditions clear and easy to understand, and promote your offer with eye-catching visuals and a clear call to action

We have a tweet template for this one, just click in the link to learn how to use it.

12. Use trending hashtags

Research popular hashtags and use them strategically, incorporating them into your tweets in a way that feels natural and authentic.

And what?


The era of more than 2 hashtags in a tweet is over, so use them wisely.

We already gave you some good Twitter tools to research hashtags but you can also consider creating your own branded hashtags to help build your online presence.

Bonus: Mention references in your sector

Add credibility to your tweets by citing well-respected experts, publications, or organizations in your field.

You can provide your followers with valuable insights and information while also positioning yourself as a knowledgeable and trustworthy source. 

When citing references, be sure to provide context and explain why you are sharing the information, rather than simply copying and pasting quotes or links.

How to write a good tweet: Let’s do it!

No one will have it done on the first try so get ready to practice and take into consideration these tips to have some winning tweets.

As soon as you can imagine your Twitter community will start growing and it will be a well-segmented one.

And don’t forget that if you want to grow your followers on autopilot, we’re here to help!