Twitter has undergone a transformation under Elon Musk’s authority and it will still be making changes through 2023, 2024 and the upcoming years.
It used to be a platform for clever jokes and sassy replies and still is, but now brands have more tools to captivate their audience with polls, threads, memes, and even Twitter circles for best friends or exclusive clients.
If all those changes in Twitter have left you feeling uncertain, don’t worry. We’re here to help.
Brace yourself to take control of this social media. We’ve put together a comprehensive list of ways to grow followers on Twitter and achieve success on this globally recognized giant.
Keep reading to discover how to grow your Twitter followers!
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Why is important to grow your followers on Twitter?
While there may be new and exciting social media platforms around the corner, it’s important not to overlook the significance of Twitter.
It’s a worldwide powerhouse.
Therefore, it’s crucial to know how to gain followers on Twitter.
Twitter allows you to reach a global audience, making it not only a worldwide but also a generational social media platform.
In fact, millennials and Gen Z have transformed Twitter (and digital marketing as a whole) with their influence.
For them, Twitter is a digital tool to connect and discover what the brands have to say and also get updated with new launches, products, or promotions.
They are the ideal target for many brands as they play a significant role in the market.
So, if you want to become an influencer, want to boost your start-up, or work for a company that needs to stand tall on this social media, growing your followers on Twitter can be important for a number of reasons.
Here are a few:
- More visibility: Having a larger number of followers can increase your visibility on the platform, allowing you to reach more people and potentially gain more exposure for your brand
- Improved credibility: More followers means more credibility, for sure. It gives you more authority in your industry or field.
- Increased engagement: When you have more followers, you are likely to receive more engagement that comes from likes, retweets, and comments, which can help you build a community around your content and increase your reach.
- Better brand representation: If you’re using Twitter for business purposes, having a large following can help you represent your brand more effectively and reach your target audience.
- Improved customer service: With a strong presence on Twitter, the platform is used as a customer service channel to quickly and effectively respond to customer concerns.
Overall, learning how to grow your Twitter can help you establish a more impactful presence on the platform and achieve your goals, whether they be personal, professional, or for your business.
So let’s get down to the business.
15 ways to get followers on Twitter fast
If you want to learn how to grow your Twitter account fast, pay attention to the following recommendations.
1. Have a professional account
To leave a strong impression on visitors who view your profile, it may be built as a professional one. This means you must check the following points:
- Username: This one is so important because it will be the text user will read and also type to find you. Many companies opt for simple, straightforward usernames that align with their brand name. The main goal for the username is to be memorable while keeping the username aligned with the brand identity. For sure, you can get creative and write a creative username as long as it means something good for your business.
- Profile picture: This may sound obvious but we won’t leave anything to chance. Your profile picture is the visual brand, the element that will stay in your follower’s minds and it will always show next to your tweet in the other users’ feeds when you post. So choose a photo that’s appropriate for your business or brand and please, make sure the main elements, your logo, your face, or your message appear toward the center of the image. Because of its circular format, anything located near the edges of your profile picture will not be visible on your profile.
- Your Bio information: If you’re looking to grow followers on Twitter, your 160-character bio is a great opportunity to make a strong impression. It offers a glimpse into what your brand represents and what followers can expect if they hit the follow button. It is also searchable so be sure to make some SEO research and include relevant keywords to make your bio easily discoverable. You can also include hashtags, but keep them simple. Don’t forget to include important information such as your phone number, website, email, and location (if applicable) in your bio.
- Cover image: The Twitter header photo is a fantastic opportunity to reinforce your brand or promote your latest product or service. If you’re having difficulty finding an image with the correct dimensions, there are numerous online tools that can assist you in finding the appropriate size. Remember, the image should be optimized for mobile first and then for desktop.
Here you have an example of Stanford University’s Twitter account
2. Focus on your niche and what you know
Identifying your area of expertise and targeting your content toward your audience will help you establish yourself as an authority in your field.
This not only attracts new followers but also encourages engagement and interaction with your existing followers.
The Vegan Society tweeted some homemade recipes for Valentine’s Day and they’re an example of how to produce content for your niche and give them what they need.
By consistently producing high-quality content related to your niche, you will establish trust and credibility, leading to a growing and engaged following on Twitter.
But the most important thing about this is by staying true to your niche, you can create a community around your brand and establish yourself reference for the field.
So, stay focused on your niche, and let your knowledge and expertise shine through your tweets.
3. Know your target audience well
Knowing who your followers are, what their interests are, and what they want to see from your brand is crucial to creating content that resonates with them.
This will help you tailor your content to their needs, making it more appealing and engaging.
Also, you can measure their behavior, this can let you know if your target audience is most active in the evenings, or on Monday mornings.
Additionally, you can use polls or threads to get feedback.
This is a great way to gather information about what your target audience likes and dislikes.
So, take the time to get to know your audience.
This is a really good practice that can show you how to grow Twitter followers organically.
Nissan USA usually tweets polls to interact with their users and they have a solid community on Twitter.
4. Set up an editorial calendar and automate your posts
If you already know your audience and know what and when to give them your tweets, the next step is to organize your content
When you have a plan, you can communicate to your target audience more effectively.
By automating your tweets, you can save time and focus on creating high-quality content that resonates with your followers.
Consider using a social media management platform like Hootsuite or Later.
These tools allow you to create a schedule for your tweets, preview them, and publish them automatically at the designated time.
This can help you save time and streamline your social media marketing efforts, freeing up more time for other important tasks.
5. Owlead from the beginning
If your account already has more than 50 followers, a great way to grow your Twitter account fast is to use Owlead to get more followers.
If what you want is to create a community on Twitter and have real followers who are interested in your product or service, Owlead is the solution.
Owlead is a tool designed to grow followers on Twitter automatically, well-segmented, and without buying followers.
If you try some of the recommendations we give you in this post and you already have a growth strategy, by connecting your Twitter account with Owlead you will grow, for sure.
You can create up to 3 campaigns and you will be required to provide Owlead with accounts of other profiles that have followers you would like to have.
Many of them see your profile and if they are interested in what they see they will give you a follow back.
Some of the benefits of Owlead are:
1. Very easy-to-use platform
2. Automatic quality followers
3. Powerful statistics and graphs
4. Economic tool
5. Powerful filters
The tool has more than 5,000 satisfied users and uses 256-bit SSL encryption, which makes your data and profiles extremely secure.
6. Analyze what your competition does
To grow followers on Twitter, you must understand what your competition is doing.
Start by identifying your top competitors and creating a list of their Twitter handles.
Then, take a close look at their tweets, including the type of content they share, the frequency of their posts, and the tone they use.
Pay attention to the engagement their tweets receive, such as likes, retweets, and comments.
This will give you an idea of what their followers want and what content they prefer.
Then make adjustments to your own Twitter strategy and strive to create content that sets you apart from the competition.
7. Interact and never leave anything unanswered
One of the best ways to get followers on Twitter is to post frequently rather than be conservative.
The trick is to not just promote yourself but to vary the types of content you publish.
Your content calendar should be filled with tweets from your followers, industry articles, statistics, breaking news, personal updates, memes, information about trending topics, or upcoming events.
By regularly publishing a diverse range of content, you will improve your position in the Twitter algorithm and attract more followers.
The bottom line is that a Twitter feed full of fresh and relevant content shows potential followers that you are active, engaging, and worth following, allowing you to attract new followers around the clock.
The Twitter Support account usually replies to users’ concerns and that makes the account a good example of how to interact with your followers.
8. Use hashtags, but don’t overuse them
By including relevant hashtags in your tweets, you can reach a wider audience beyond just your followers.
However, it’s important to not overuse hashtags as this can make your tweets appear spammy and decrease engagement.
Use a maximum of two to three hashtags per tweet.
Choose hashtags that are relevant to your content and that your target audience is likely to be searching for
Telecom companies like Samsung are very good at using hashtags.
Before every new campaign or product launch, they create a hashtag to identify a range of products and then the users tweet with it.
The brand creates a simple hashtag and users, influencers, people who make reviews and others, can use it to identify the mobile phone’s model and look for information about it.
9. Promote engagement with surveys and questions
Surveys and asking questions can spark conversation and encourage your followers to share their thoughts and opinions.
When asking questions, remember your brand but also be sure to keep them relevant and interesting to your target audience.
This will help you gather data and feedback from your followers, which can provide valuable insights into their needs and preferences.
Most importantly, this will foster a sense of community!
10. Visual content is usually all the rage
Yes, Twitter stands out for short text tweets, but never underestimate the power of visual content. So here are some examples of visual content that can be shared on Twitter:
- Images: This can be anything from product shots, behind-the-scenes photos, motivational quotes with graphics, and more.
- Videos: Share short clips, tutorials, demos, or even live videos to give your followers a closer look at what you do.
- GIFs: Animated GIFs can add some fun and personality to your tweets and are a great way to showcase your brand’s tone and values.
- Infographics: Use infographics to present data and information in an engaging and visually appealing way.
- Memes: Share popular or custom memes that are relevant to your brand and target audience.
- Screenshots: Share screenshots of your latest blog post, a new product feature, or a memorable interaction with a follower.
These are just a few examples of the types of visual content that can be shared on Twitter.
Mixing up your content and using a combination of different types of visual content can boost your possibilities of getting new Twitter followers.
Pringles gives us a great example of how to use memes or viral images that everyone is talking about and take advantage of them.
You can create your own images or use the trending topic of the moment to make your own version with your brand’s identity but never let go the opportunity.
11. Threads have great potential to go viral
Let’s keep this one really simple.
There are 2 main reasons why you should consider threads in order to grow followers on Twitter:
- Increased Reach: Twitter threads allow you to share a series of tweets that are connected and provide more context and detail than a single tweet. This increased content can result in higher engagement and reach, helping you to communicate with a larger audience.
- Better Storytelling: Twitter threads provide an opportunity to share a complete story, idea, or thought process in a more organized and comprehensive way. This can help to convey your message more effectively and engage your followers in a more meaningful way.
12. Build synergies with influencers from your niche
Get close to other influencers from your niche and you will have another way to tell your story on Twitter.
Just be sure you also have something to offer and try to ensure that the relationship can be maintained over time or a specific project.
Influencers, micro-influencers, or brand ambassadors have a large following on social media and by partnering with them, you can tap into their audience and expand your reach.
It can also enhance your brand’s credibility because working with them is like an endorsement for a new audience.
Additionally, influencer marketing can be a cost-effective way to reach your target audience, as it allows you to leverage the influencer’s audience without having to pay for traditional advertising.
Even if you are a personal brand and want to build a synergy with an influencer, you can make a deal with your services.
Check a look at Grammarly:
They improved their presence on Twitter with a hashtag (#Grammbassador) and also sent their influencers some gifts that encouraged them to post photos of it.
13. Analyze your statistics regularly
Regularly analyzing your Twitter statistics is crucial for measuring the success of your social media presence and identifying areas for improvement.
It allows you to track key metrics such as follower growth, engagement rates, and tweet impressions, and see how your content resonates with your audience.
You can schedule a day a month or week to do this task, just don’t forget to do it if you really want to grow followers on Twitter.
14. Did you run out of ideas? Join the trends!
Being part of a trending topic is a safe way to increase visibility and reach a wider audience.
So why not give it a try and add some flair to your feed? Who knows, you may just spark a trend of your own!
Look for the trending topics, the most retweeted tweets, or even the mainstream topic that everyone is talking about.
Even the more formal company can take advantage of it.
Join the trendsetters and unleash a flood of inspiration.
15. Join chats to be visible in other communities in your field
Twitter chats provide the ideal platform for brands, influencers, or professionals to showcase what they offer and increase their visibility to new followers.
These chats occur on a weekly basis and are identified by a unique hashtag.
By regularly participating in chat discussions, you establish yourself as a recognizable presence within the chat and your overall brand community.
For emerging users, participating in chats offers a much greater potential reach than solely relying on their individual accounts.
Have you learned how to grow your Twitter account fast?
There are many other ways to get a lot of Twitter followers, but if you start applying these 15 recommendations, we are sure that your account will have a growth boost that you have not seen before.
It’s time to get to work. This 2023 your Twitter account will grow as much as you want.
Remember to be constant, patient, and above all, enjoy the process!