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Help to Increase your Twitter Followers

We want you to get the most out of Owlead to help you increase your Twitter following with quality followers, that's why we have compiled the best tips & tricks to use Owlead.

Creating your first campaign

It's very important the use of filters to maximize the follow back ratio. Here you'll finde some recommendations and best practices:

Search account

The followers of this account should be from your target audience. Ideally here you should use the account of a competitor.


Try using all the keywords related with the most common localization of your followers. e.g. if you want to search for followers from Miami;

Miami, MIA, Florida, and so on.


Use the keywords that your potential followers use in their bio to identify themselves. e.g. if you try to search for digital marketing industry users, use;

marketing, digital, social media and so on.


You can choose to filter based on gender between; women, men and others (brands, products, etc.).

Artificial Intelligence

Owlead applies an artificial intelligence algorithm to show you the most active and attractive accounts on Twitter.

After you hit Save your campaign will start automatically, you can pause it whenever you want. Owlead will narrow down an audience that meet your criteria so you can follow them easily.

If you have doubts with the filter you've configured, you can click on the link on Current Reach and see some Twitter profiles that are in your filter criteria, check if those users are from your target audience. Everytime you edit a campaign the Current Reach will update accordingly.

The content is the king, seriously!

We are going to help you narrowing an audience on Twitter so you can follow them easily, but, are you creating great content on Twitter?

The content it's an important piece to keep the followers you've gained engaged. If you don't publish valuable content constantly, probably you'll lose those gained followers.

Advanced tips

Campaigns with your competitor

Remember that the technique that will generate a higher follow back ratio, is to use as a search account a competitor. If they are interested in your competitor content, probably they would be interested in your brand.

Just active campaigns

In your plan Owlead counts the amount of active campaigns. e.g. in your Starter Plan you can configure till 5 campaigns, but you can have just one active campaign. If you want, you can pause and resume the campaigns on demand.

More than one campaign per search account

You can configure more than one campaign for the same search account. That means you can target different genders or keywords and see how they are performing against each other.

Keyword ideas

In case you did't notice how to obtain new keywords for your campaigns, here you will find how:

📈 Below your campaigns you will find two charts with data from your followers:

Gender & Interests.

Those keywords that appear on the Interest Graph, are the ones more repeated over your followers. Your follow back ratio would perform better if you add those keywords to your campaigns.